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WHAT'S NEW ?


Dole USA Announces New Branding Partnership
3/1/2004



W.P. Griffin Inc. is proud to announce that Profresh PLC the marketing agent for Dole Potatoes & Onions has chosen W.P. Griffin Inc. to be its first Canadian Potato Branding Partner in Canada.

This Newly formed labeling partnership webs the best of W.P. Griffin Inc. PEI potatoes with Dole's execellent name for superior products.

Dole products being offer to Canadian and U.S. markets include restaurant count pack potatoes, 10lb paper, 5lb poly, and speciality pack potatoes.

April 1st marked the launch of Dole's new Shrink Wrap Microwave Ready Potato with the "real oven baked taste in 7 minutes".

Complementing two reputations for quality, the partnership opens the doors for export expansion throughtout North America.

The Dole Microwave Ready potatoes can be purchased in the Longo's food chain in Ontario and selected stores across Canada.

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