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WHAT'S NEW ?


Launch Marketing Potatoes By Usage
11/4/2013





Sobeys in Atlantic Canada has introduced a new colour-coded scheme in an attempt to market some Prince Edward Island potatoes.

The idea is to make it easier for consumers to choose the right spud, depending on what they want on their plates.

Red is for baking. Blue is for mashing. Yellow is for roasting and green is for boiling.

The new colour-coded plastic bags of potatoes have already made their debut in Sobeys' stores in Atlantic Canada.


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