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WHAT'S NEW ?


Sobeys Launches Potatoes by Usage Program
9/19/2013



W.P. Griffin Inc. is very excited to be part of this new potato by usage program in Canada. Sobeys will be the first retailer in Canada to market Potatoes by Usage. W.P. Griffin Inc. will service Sobeys stores in Atlantic Canada under the Earth Fresh logo while Earth Fresh will service Sobeys stores in Ontario.

The Griffin brothers previously participated in a similar bulk program 10 years ago with marketing partner PEI Food Trust. This new and improved program was modelled after a program in New Zealand. The world is becoming a smaller place. Marketing agencies and commercial companies around the world are sharing new ideas. The goal is to make potato selection for the desired meal occasion easier. If you are looking for a potato that is best suited for baking than all you have to do is look for the red bag. Blue is for mashing, yellow for roasting and green is for boiling.

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